Download The Leaky FunnelBy Hugh Macfarlane
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The Leaky FunnelBy Hugh Macfarlane
Download The Leaky FunnelBy Hugh Macfarlane
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The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers. "At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation." -- Grahame Dowling. Professor of Marketing, Australian Graduate School of Management "highly relevant look at one of today's most critical topics, how to bring sales and marketing together." -- Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA
- Sales Rank: #1735694 in Books
- Published on: 2007-07-02
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .54" w x 5.50" l, .62 pounds
- Binding: Paperback
- 217 pages
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